Power Your Organisation with Strategic Purpose Development

Your company's purpose defines its core objective, providing a crucial lens for aligning its strategic vision, culture, and market offerings. In an era marked by rapid change and disruption, clarity of purpose is increasingly recognised as an essential determinant of a firm’s resilience and success. Research shows that organisations with a well-defined and integrated purpose outperform peers in growth, productivity, and transformation. Yet developing and implementing an effective purpose can be a challenge, with many leaders struggling with complexity, stakeholder alignment, and ambiguity between purpose and sustainability. At Purposecraft, we understand these challenges and offer specialist support to develop and implement a clear, evidence-based strategic purpose that powers your organisation's growth and transformation. Our proven, best-in-class approach unlocks your organisation's full potential, guiding it towards sustained success and resilience.

Who we’ve helped

“Your work leading the organization to define and execute our Purpose has had and will continue to have an enduring, positive impact on our business. Our Purpose has worked its way into everything we do, and been embraced by our newest colleagues. Getting a highly diversified organization with strong opinions among our business leaders aligned to a shared goal is never easy, but you pulled it off extremely well. We are better positioned than ever for long-term success.”

— Marty Flanagan, President and Chief Executive, Invesco

Who we are for

In a time of unprecedented geopolitical uncertainty, financial instability, and perpetual disruption, Purposecraft is for forward-thinking C-suite leaders intent on unlocking the full potential of their organisation, by addressing a lack of strategic clarity which is affecting overall performance, growth, and adaptability, and which may have become more apparent following a merger or acquisition, leadership transition, or industry change.

You may be seeking to:

  • Clarify and align the organisation's values and vision to drive growth and cohesion

  • Differentiate the organisation from competitors, especially in the face of industry disruption

  • Improve employee engagement, retention, and culture in times of leadership transition or post-M&A integration challenges

  • Build customer loyalty and advocacy, especially in the face of industry disruption or market changes

  • Enable innovation and agility to remain competitive and adapt to market changes

  • Drive transformation and change, especially in times of strategic wear-out or post-M&A integration challenges

  • Align purpose and impact for a positive contribution to society, to resolve investor tensions and enhance brand reputation

  • Discover the potential benefits of purpose development to address any of the above challenges and unlock the full potential of the organisation

Your company may be experiencing:

  • Growth challenges, including stagnating revenue, market share, or profitability

  • Lack of differentiation from competitors, and difficulty standing out in a crowded market

  • Industry or market disruption that threatens the business's viability or creates new opportunities

  • Post-merger or acquisition integration challenges, including merging company cultures, systems, and processes

  • Leadership transition, succession planning, or talent development

  • Strategic wear-out or difficulty developing and executing on a compelling strategy

  • Culture challenges, including low employee engagement, poor communication, and morale issues

  • Lack of cohesion between sustainability, CSR, and commercial activities, resulting in reputation risks and stakeholder concerns

  • Investor tensions around purpose, strategy, and financial performance

The most successful company is not the one with the most brains, but the most brains acting in concert.
— Peter Drucker

Unlock the full potential of your organisation with Purposecraft’s expert support

Our purpose development services include:

  • Comprehensive purpose assessment, in terms of definition, integration, and effectiveness, to identify gaps and opportunities for improvement.

  • Development of a clear, evidence-based strategic purpose, in your own terms, that unifies stakeholders and drives desired actions.

  • Leadership alignment to ensure all leaders are on the same page and fully committed to the purpose initiative.

  • End-to-end roadmap design and implementation, from purpose review and development, to integration into all aspects of the business.

  • Collaborative stakeholder engagement to identify key drivers, values, and expectations, and build trust and support for the purpose development process.

  • Measurement and evaluation framework to track progress and ensure the purpose is driving desired outcomes.

Specialist company purpose consulting, advisory and training

An effective board defines the company’s purpose and then sets a strategy to deliver it, underpinned by the values and behaviours that shape its culture and the way it conducts its business.
— Guidance on Board Effectiveness, FRC (Financial Reporting Council)

Simon Clarkson and Jack Eatherley, Purposecraft

Why trust Purposecraft?

Best-in-class, proven methodology

Our proven methodology, described by the leading global management consultancy as “best-in-class”, has supported numerous mid-sized and large companies, public and private, to establish a clear strategic purpose.

Uniquely dedicated to strategic company purpose

Founded against a backdrop of a lack of specialist support, Purposecraft is uniquely dedicated to helping companies develop and implement a strategic purpose that drives their success and resilience, supporting wider economic stability and growth.

Unique experience of establishing purpose in mature organisations

We have established purpose in complex, global and highly regulated environments. Our methodology has helped hundreds of leaders overcome the complexity of purpose development in a mature organisation.

Expert qualifications and deep knowledge

Our team at Purposecraft have extensive experience and deep qualifications in the field of purpose development, with backgrounds in executive leadership, management consulting, strategic marketing, and research. We bring a unique blend of expertise and knowledge to help businesses develop and implement a clear strategic purpose that drives long-term success.

"We are on the right path"

Our philosophy centres on the strategic clarity, shared by an entire organisation from top to bottom, offered by a clear purpose. The Inuksuk, our brand symbol, is a traditional Inuit cairn that represents the significance of being on the right path. This symbol inspires us and underscores our commitment to helping companies achieve enduring strategic clarity.

 
 

Our brand symbol, the Inuksuk, represents the significance of being on the right path, and inspires our work in helping companies achieve enduring strategic clarity.

Effort and courage are not enough without purpose and direction.
— John F. Kennedy

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